RELATIONSHIP DATABASE
Creators
Find the right people and move them into outreach.
Creator database
One record for fit, relationship, conversation, and lifecycle.
| Creator | Fit | Niche / market | Sourcing status | Outreach | Review |
|---|
Monthly outreach cohort journey
Every outcome stays attributed to the month of initial outreach.
Monthly cohort comparison
Compare mature cohorts without moving outcomes into a later month.
| Outreach cohort | Reached | Email open | Replied | Product sent | Posted | Affiliate |
|---|
How to read this
Conversion and operational state answer different questions.
Cohort month is fixed by the first outreach send. A July creator who posts in August still counts in July.
Email opens are directional because privacy protection and image blocking can inflate or hide opens. Instagram has no equivalent open event.
Product sent means Shopify says fulfilled or shipped. A paid, unfulfilled order does not count.
Current-month outcomes are immature. Compare reply rate early, but wait before judging posts or affiliates.
Message rules
Triggers, timing, messages, and suppression in one place.
Select a rule
Changes stay local in this demo.
How a dashboard change applies to Iris
One authority, no duplicated prompts hidden in cron jobs.